{"product_id":"urban-platter-korean-gochujang-paste-500g","title":"Urban Platter Korean Gochujang Paste 500g","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUrban Platter Korean Gochujang is a traditional fermented red chilli paste sourced from Korea, known for its balanced heat, subtle sweetness, and deep savoury umami. Made using Korean red chilli (gochugaru), it has a thick, rich texture designed to blend smoothly into dishes as they cook. Use it in classic Korean dishes like bibimbap and tteokbokki, or add it to marinades, stews, noodles, stir-fries, and fusion recipes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSpicy, Sweet and Deeply Savoury: A perfectly balanced taste profile with gentle heat, subtle sweetness, and rich umami that elevates everyday meals without overpowering them.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBuild Flavour from Base Up: Thick, rich paste that blends beautifully into dishes ideal for cooking, marinating and stir-frying.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eOne Ingredient, Many Uses: From bibimbap and tteokbokki to noodles, stews, marinades, sauces, and fusion recipes; a little goes a long way.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUrban Platter - Simply Good Food! :)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"kptown India","offers":[{"title":"Default Title","offer_id":43635183059022,"sku":null,"price":470.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/1562\/6830\/files\/717d1_a1w2L._SL1500.jpg?v=1776234789","url":"https:\/\/kptown.in\/products\/urban-platter-korean-gochujang-paste-500g","provider":"kptown India","version":"1.0","type":"link"}